Elie Saab and Ipekyol Unveil Exclusive Capsule Collection in Lebanon, under franchise operator Hinnawi International Group, a Starco subsidiary.

Beirut, Lebanon – June 20, 2024 – Hinnawi International Group (H.I.G.), the Lebanese branch of Starco International Company, proudly hosted a dazzling event at Beirut City Centre Mall on June 20th, 2024, to unveil the much-anticipated capsule collection by world-renowned designer Elie Saab in collaboration with Ipekyol. This exclusive collection marks a significant milestone in the fashion industry, blending Saab’s signature elegance with Ipekyol’s contemporary style, available exclusively through H.I.G., the franchise operator of Ipekyol in Lebanon.

The glamorous launch event was attended by a glittering array of celebrities, influencers, and media personalities, including the esteemed Elsa Zgheib, fashion icon Dalida Ayach, and celebrated lifestyle influencer Hadia Sinno, among others. The presence of such distinguished guests underscored the event’s significance and added an extra layer of prestige to the evening.

A Fusion of Elegance and Modernity

The Elie Saab x Ipekyol capsule collection is a harmonious blend of sophisticated design and modern chic, epitomizing the essence of both brands. Elie Saab, renowned for his exquisite haute couture, has infused his unique touch into Ipekyol’s contemporary aesthetics, resulting in a collection that appeals to the fashion-forward woman seeking timeless elegance.

Event Highlights

The launch event at Beirut City Centre Mall was a resounding success, drawing fashion enthusiasts and notable personalities from across Lebanon and beyond. Attendees were treated to a captivating showcase of the collection, set against a backdrop of stunning visuals and immersive installations that highlighted the intricate details and craftsmanship of each piece.

The evening was not just a celebration of fashion but also a testament to the successful partnership between Starco International Company and Hinnawi International Group. As a Kuwaiti company with a strong presence in Lebanon, Starco, through H.I.G., continues to bridge cultures and fashion sensibilities, bringing world-class designs to the Lebanese market.

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